Do you want to get a marketing degree but can't attend school full-time because of other obligations? Several of Australia's best universities now provide fully online marketing degree programs, so you can earn your degree without leaving the comfort of your own home. As online business and advertising have grown in popularity, so has the need for experienced marketers. The best Australian colleges and institutions offering degrees in digital marketing are highlighted in this detailed resource.
This guide covers everything you need to know to pick the best university and launch your marketing career, whether you're a working professional looking to upskill or a recent graduate searching for a flexible education option.
Quick Links To Online Marketing Degree Programs
Edith Cowan University
Bachelor of Marketing, Advertising and Public Relations
- 3 years full-time or part-time equivalent
- Commonwealth supported - estimated 1st year indicative fee AUD $15,150
- 70 Indicative ATAR
RMIT Online
Master of Marketing
- 2.7 years part-time
(Reduced duration available) - 16 Courses (7 weeks each)
- $3,960 per course, FEE-HELP available
UTS Online
Master Of Digital Marketing (Online)
- 2 years (minimum)
- 12 subjects
- $3,996 per subject, FEE-HELP available
Edith Cowan University
Bachelor of Marketing, Advertising and Public Relations
Students at Edith Cowan University can earn a degree that is unlike any other in the country by concentrating on marketing, advertising, and public relations all at once. The curriculum emphasises critical thinking, teamwork, communication, and problem-solving skills in addition to marketing and strategic business management knowledge. Work placements allow students to get experience in their desired fields while also connecting them with professionals in such fields.
Students can learn through working with professionals in the field and gain experience with industry-standard software as they gain the knowledge and abilities needed to build and maintain positive relationships with clients. Students will develop portfolios showcasing their skills in both traditional and digital media through hands-on experience. Graduates with skills in marketing, advertising, and public relations will have many doors opened to them.
UTS Online
Master Of Digital Marketing (Online)
Digital marketing experts are in high demand around the world, but there is a dearth of top-level executives with relevant experience. For example, data shows that digital marketing specialists are in more demand than any other field of expertise among US-based employers (61%). The UTS Master of Digital Marketing (Online) is a postgraduate degree program tailored to the needs of today's and tomorrow's marketing professionals who are interested in developing their strategic and data-driven digital marketing expertise.
This degree program is designed to meet the needs of anybody interested in digital marketing, from those just starting out in the field to seasoned professionals wishing to sharpen their skills. The convenience of doing this program fully online means that students may continue working while developing the practical digital marketing skills necessary to take charge of their professional future. The knowledge students gain can be used right away in the workplace, and they will also be equipped with the abilities necessary for the industry's continued development in the future.
The Master of Digital Marketing program is suitable for anyone interested in marketing and communications, as it equips students with the skills needed to keep up with the constantly evolving digital marketing landscape. This program is ideal for those working in advertising, marketing, senior marketing management, sales, communication management, brand management, social media management, customer relationship management, marketing automation management, or any related field. Whether you are an expert in advertising or a manager of marketing efforts, this program will provide you with the necessary knowledge and skills to succeed in the dynamic digital marketing industry.
RMIT Online
Master of Marketing
Current and aspiring marketing managers who are interested in keeping up with the ever-evolving corporate world might consider enrolling in RMIT Online's Master of Marketing program. The program gives students the tools they need to become effective marketing executives in today's businesses.
Students will be able to solve business challenges and produce measurable results by learning more about basic marketing ideas and how they are applied in today's business world. Strategic thinking is honed, and students learn to evaluate marketing campaigns from a commercial viewpoint.
New ideas and practical skills are taught in the program by well-known professionals in the field. Students can use what they learn in their existing positions right away to improve performance and keep up with marketing developments. Students can make major professional advancements and future-proof their professions with the RMIT Online Master of Marketing program.
Queensland University Of Technology
Bachelor of Business (Marketing)
Students in QUT's Bachelor of Business program learn to think strategically about markets and consumer behaviour so that they can provide firms with marketing solutions that actually work. Among the many benefits of this course is the opportunity to learn from experts in fields including market research, consumer behaviour, pricing and placement, digital marketing, and integrated communications. In addition to classroom learning, students can gain practical experience through internships with private firms, public agencies, or nonprofits.
After completing the program, graduates can apply for membership in the American Marketing Association, the Australian Marketing Institute, or the Market Research Society of Australia.
The Bachelor of Business - International programD at QUT also offers this concentration, with the added requirement of a year spent studying abroad. The degree programme at QUT is focused on the future and teaches students to identify possibilities where others see dangers. Students gain real-world experience and professional connections by participating in authentic examinations and networking with industry clients right from the start of their degree. Students gain the self-assurance to succeed in a variety of marketing professions through individualised study and the acquisition of specialised knowledge.
Swinburne Online
Bachelor of Business – Marketing
Earning a Bachelor of Business with a Major in Marketing equips students with the marketable abilities necessary to succeed in a variety of marketing roles and to adapt to new technology. Professionals in the field of marketing instruct this course, and they motivate their pupils to keep up with the field's steady stream of innovations.
The exams students complete will be useful in preparing them for the real world of work, such as creating strategies for real clients and analysing data with cutting-edge tools like Google Analytics. They will learn how to sell their own original ideas and how to establish compelling social media strategy. Students will learn how marketing may play a role in ensuring the Earth's continued viability and will develop their own unique perspectives in the sector.
Students in the Marketing major benefit from connections to the business world through lectures given by professionals from companies like Richmond Football Club and The Cheesecake Shop. Students will gain an in-depth knowledge of fundamental business practises through their collaboration with established businesses, and will leave the program prepared to make their mark in the competitive field of marketing.
LSU Online
Online Bachelor of Science in Marketing
Online Bachelor of Science in Marketing degrees are available from the LSU Shreveport College of Business, which has earned accreditation from the Association to Advance Collegiate Schools of Business (AACSB).
Students can expect to gain in-demand marketing abilities through participation in this program. Students earning this credential will have a firm grasp on the fundamentals of marketing, including but not limited to: direct sales, media planning and buying, pricing, product development, supply chain management, brand promotion, and retail store management.
Students can expect to take courses in areas like finance, economics, business law, and retail management in addition to those specifically related to marketing. After completing the program, students will be prepared for marketing positions in a variety of fields.
University of New England
Fundamentals of Marketing
The course's overarching goal is to equip students with the knowledge necessary to become effective marketers. Students will have the knowledge and abilities to direct marketing efforts and comprehend marketing's role in an organisation at the end of the unit. Students will learn about and practise manipulating the four Ps of the marketing mix: product, pricing, location, and promotion.
Objectives, tactics, and an analysis of implementation and control methods will all be discussed in this unit. In addition to learning how to study the environment, industry, and competitors, students will also learn how to manage exchange procedures amongst stakeholders. Students will apply what they've learned throughout the unit as they craft a marketing strategy.
University of Southern Queensland
Marketing Degrees
The Bachelor of Marketing degree program at UniSQ equips students with the knowledge and skills necessary to improve firms by developing and spotting areas of consumer value. Students will develop skills in customer relationship management, brand building, communication design, and evaluating campaign outcomes.
The course will also instruct students on the significance of data in modern marketing and its function in the creation of digital and social strategies. After completing this course, students will be prepared for a marketing career and have the knowledge to successfully address the needs of their target audience.
UniSQ's marketing program gives students a solid grounding in fundamental marketing concepts, and its faculty is committed to fostering an environment where students can excel. Because of its adaptability and online delivery, this program is highly recommended for anyone interested in pursuing a career in marketing.
Monash University
Marketing Degrees
This program will teach you everything you need to know to think and act like a professional marketer, from understanding consumer behaviour to creating successful social media campaigns. You may expect to learn about the most recent developments in the fields of branding and communications, B2B marketing, consumer behaviour, retailing, services, market modelling, marketing strategy, and social marketing.
This comprehensive education will equip you for a successful marketing profession and give you the edge you need as a thinker. You'll get a broad business education alongside your marketing degree. That way, when you enter the workforce, you'll be prepared for everything.
By learning the ins and outs of marketing, you will obtain the creative and technical insights necessary to aid businesses in establishing their brand. You will also gain an appreciation for what constitutes a successful marketing plan and how organisations create value via differentiation. This comprehensive course teaches students how to analyse customer behaviour and develop effective social media advertisements.
Deakin University
Graduate Certificate Of Marketing Technology
Career and financial success are just 12 months away with the help of Deakin Business School. Learn from world-class researchers and professors who are at the forefront of their fields
There has been a sea change in the advertising sector. Organisational practises and the actual implementation of marketing are changing at a rapid clip. Professionals of the future need to be fluent in several forms of marketing technologies.
The new Graduate Certificate in Marketing Technology offered by Deakin University equips marketing professionals with the state-of-the-art MarTech knowledge they need to thrive in today's competitive job market.Anyone hoping to broaden their marketing horizons to include cutting-edge concepts from the discipline of technology-enhanced marketing should give serious thought to enrolling in this seminar.
The Graduate Certificate in Marketing Technology was developed in response to the needs of the business sector, and it is a logical extension of digital marketing. Deakin Business School will be your educational provider, which is crucial because of the business sustainability perspective it will provide on the benefits and outcomes of marketing. Your instructors represent a who's who of the marketing world, both in academia and in the real world. Their work has been highlighted in some of the most prestigious business magazines in the world, and they are experts in both applied technology and analysis.
The University makes every effort, within the limitations of the course regulations, to provide students credit for authorised prior study or informal learning that goes beyond the minimum requirements for enrolment in the course. At least four credits worth of study time (or one third) must be done at Deakin University. For any credential, undergraduate or graduate, at least two of the needed credits must be completed at Deakin.
You will acquire the knowledge and abilities to:
- Make or propose an effective marketing technology ecosystem for your company.
- Make the most of your advertising budget by putting your data to use.
- Conceive of and manage all customer interactions throughout the customer lifetime.
- Give in to and welcome technological progress, including automation and artificial intelligence.
Australia has a variety of online marketing studies, from short courses to full degree programmes. A Diploma of Social Media Marketing, a Bachelor of Marketing, and a Master of Digital Marketing are some of the most common courses.
Most online marketing courses in Australia are recognised by employers, especially if they come from reputable schools. Before registering, you should look into the school and the course's accreditation to make sure that it will be recognised.
One of the benefits of taking online marketing classes in Australia is that you can study at your own pace and from anywhere with an internet connection. Another benefit is that you can talk to professionals and experts in the field.
Online marketing classes in Australia teach a wide range of skills, such as market research, social media marketing, digital analytics, search engine optimisation (SEO), and content creation. You might also learn about branding, how people act, and how to advertise.
In Australia, the price of online marketing classes depends on the school and the level of the course. Short classes may cost a few hundred dollars, but full degree programs can cost several thousand dollars. Before signing up, it's important to find out how much it will cost and how much it will help you.